- Which email platform should I use?
- Often the one you already have. We work with platforms such as Mailchimp, Constant Contact and Klaviyo, and we’ll only suggest a switch if it would really help.
- Can we buy an email list?
- We don’t recommend it, and we won’t send to one. Permission-based lists get better engagement, keep you within anti-spam rules and protect your sender reputation.
- Why are our emails going to spam?
- It’s often missing domain authentication, an old list or content that trips filters. We check each of those and fix what we find.
- How often should we send?
- Often enough to stay familiar, not so often it feels like noise. For many small businesses that’s once or twice a month, plus the automated emails.
- Who writes the emails?
- We do, in your voice. You can review every email before it goes out, and we’re happy to work from your notes and ideas.