Red and white color swatches on a wooden desk

ServicesCreative

Your brand, written down so anyone can use it right.

We turn your logo, colors, fonts and tone into a simple guide your staff, printers and vendors can actually follow. Every sign, post and flyer starts from the same page, whoever makes it.

A real person on call, priority support and updates in plain English.

What you can expect

Every piece looks like it belongs.

A shared reference that keeps your business recognizable, whoever is doing the design.

Most useful for businesses with a new or refreshed logo, a growing team, or several people and vendors making materials.

Consistent
The same logo, colors and fonts on every piece.
Easy to follow
Plain rules with examples, not a design textbook.
Ready to hand off
Files and rules a printer or new hire can pick up and use.

What’s covered

Your whole brand, in one place.

Logo usage

Approved versions, spacing, minimum sizes and the few things never to do with it.

Color palette

Your colors with exact codes for print, screen and paint, plus how to pair them.

Typography

Which fonts to use for headings and body text, with free alternatives where they help.

Voice & tone

How your business sounds, with words to use, words to avoid and sample lines.

Templates

Starter files for letterhead, business cards, email signatures and social posts.

Organized file kit

Every logo and asset in the right formats, clearly named and easy to find.

Peace of mind, built in

Every service comes with someone you can count on.

Behind every project is a small, senior team that knows your setup, keeps it in good shape and explains everything in plain English.

Direct access on retainer

Retainer clients reach our team directly, and changes are done within 24 hours. No ticket queue, no account manager in the middle.

Looked after

We keep an eye on what we build and run, so small things get handled before they become big ones.

Quick when it counts

Time-sensitive requests are treated as priorities, not scheduled for next week.

Plain English

You always know what happened, what we did about it and what comes next.

How it works

Clear steps, no surprises.

  1. Gather

    Your logo, current materials and how you talk about your work.

  2. Define

    Clear rules for logo, color, type and voice, with real examples.

  3. Build

    A clean guide, starter templates and a tidy file kit.

  4. Hand off

    We walk your team through it and answer questions.

Questions, answered

Ask Alex.

Tap a question for a straight answer. Don’t see yours? Type it in and Alex will reply personally.

Alex FullerEagle Cove · Brand Guidelines
Do I need a new logo first?
No. We can document the logo you have today. If it needs cleanup or a refresh, we’ll say so and can handle that too.
What format is the guide?
A clear PDF that’s easy to share, along with your logo files and templates. We can also put a version online for your team.
Who actually uses a brand guide?
Anyone who makes something with your name on it: staff, printers, sign shops, web and ad partners. It saves everyone from guessing.
Does it cover how we write, not just how we look?
Yes. The voice section covers tone, common phrases and words to avoid, with before-and-after examples.
Who does the work?
Our small, senior team here in Sioux City, led by Alex Fuller. You work directly with the people building your guide.