- Do I need a new logo first?
- No. We can document the logo you have today. If it needs cleanup or a refresh, we’ll say so and can handle that too.
- What format is the guide?
- A clear PDF that’s easy to share, along with your logo files and templates. We can also put a version online for your team.
- Who actually uses a brand guide?
- Anyone who makes something with your name on it: staff, printers, sign shops, web and ad partners. It saves everyone from guessing.
- Does it cover how we write, not just how we look?
- Yes. The voice section covers tone, common phrases and words to avoid, with before-and-after examples.
- Who does the work?
- Our small, senior team here in Sioux City, led by Alex Fuller. You work directly with the people building your guide.